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Arajet celebrates alliance with bigblueroad a division of Discover the World

Posted: Dec 12, 2022

Arajet, the newest ultra-low-cost carrier in the Caribbean, will have in place a travel trade team focused on growing awareness and revenue opportunities with partners across the markets of Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, and Peru.  The trade team will be supported by travel marketing and distribution specialists bigblueroad who will be implementing trade awareness campaigns, focused on highlighting Arajet as the preferred carrier of choice to the Dominican Republic.  

Víctor Pacheco Méndez, CEO and founder of Arajet agreed, "This breakthrough alliance will allow Arajet to be on the top of mind of the biggest travel agencies in Latin America. We want to make sure that the tourism community in the region perceives Arajet as Dominican Republic´s flagship airline and as key enabler of budget travel in the region."

Ian Murray, CEO Discover the World stated, “We are delighted to be working with Arajet to deliver an exciting digital plan to drive awareness and excitement in the Arajet brand. Our bigblueroad team has an excellent track record of driving innovative campaigns to increase customer education, engagement, and loyalty across digital channels. We are excited to get going!” 

Speaking on the partnership, Kayla Neithercutt, Senior Director bigblueroad commented, “We are delighted to be working with Arajet on a plan that will allow trade partners to learn more about the Arajet offering.  Our focus will be working with the trade team on several campaigns to introduce the team, grow awareness of the product which includes onboard, at the airport, fare choices, destination Dominican Republic and how to make a booking.”

Pacheco Méndez of Arajet concluded, “We recognise a key commitment to trade partnerships and with our in-market trade team, we look forward to working with bigblueroad as part of our introduction and awareness campaign.  We are opening several new routes including Bogota and Medellin later this year.” 

 

About Arajet 

Arajet is the first low-fare airline in the Caribbean region and started operations in September 2022 from its base at Las Americas Airport in Santo Domingo, under its airline operator certificate (AOC) from the Dominican Republic. Arajet operates a new fleet of Boeing 737MAX-8 aircraft that provide safe and affordable travel to and from the Dominican Republic to several destinations in North, Central, South America and the Caribbean region. For more information, visit www.Arajet.com.

 

About bigblueroad, a division of Discover the World

Discover’s digital team bigblueroad.com builds online promotions, trade websites, email marketing campaigns and webinars to help agents engage and participate in our client brands and to support our field sales in their onsite training efforts. Translated and adapted to local audiences and cultures, our efforts are embraced by top brands in the travel industry. All builds are focused on education and engaging the agent and turning interest in bookings. 

Discover the World has earned a reputation as an innovative global sales representation leader in the travel industry through a worldwide network of 85 offices in more than 60 countries. With a portfolio of over 100 clients utilizing its sales, marketing and business process outsourcing services, the work of Discover the World has a direct positive impact on the growth of our clients and trade industry partners every day. 

For more information about bigblueroad and Discover the World, visit bigblueroad.com or discovertheworld.com, or call (480) 707-5566 

 

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